Bern Unlimited is a lifestyle action sport company specializing in head protection for non-motorized action sports. Bern is passionate, focused and committed to providing skaters, snowboarders, skiers, bikers and wakeboarders with adaptable All Season head protection that fits each rider’s individual personality and style.
Bern also offers action sport enthusiasts other products that promote and complement their lifestyles. Bern’s mission is to deliver products that action sports participants want before they know they want them. Through new designs, engineering and development, Bern has driven the evolution of head protection. These key Bern differences are designed to enhance your performance, comfort, quality, style and the overall experience of doing what you love to do.
Bern Unlimited is a private company owned and operated by action sports enthusiasts. Their success and evolution today is largely attributed to the great team of people that has been assembled that value the environment, teamwork, integrity, passion and a healthy action sport lifestyle experience. Bern thanks each and every supporter who values their products and brand. Get out and have fun participating in action sports – but make sure to wear head protection!
Dennis Leedom founded Bern Unlimited in July 2004. Dennis is an avid skier, biker, snowboarder, and developing park skater and has taken quite a few tumbles over the years. As a result, he came to realize the value of head protection and made it his mission to increase its awareness and usage. From 1989-1997, Dennis took part in pioneering recreational helmet use for snow sports in the USA representing Boeri helmets. He then took part in developing and managing the Leedom helmet brand from 1997-2003. Committed to safety, he was using different helmets for his different activities when inspiration struck. In 2004, he assembled and engaged a core team of partners to develop the vision of Bern Unlimited – to give action sports enthusiasts one lid that is adaptable to all seasons and all non-motorized action sports.Bern was started from the ground up. Dennis and a contractor friend, Bruce Wilson, built a 500 sq. foot barn next to his home. Before it was even finished, Dennis and the other primary developers of Bern – Adam Godwin and Josh Walker – moved in to put the business plan into action.
The team worked closely with helmet designer Jonathan Baker from Injoy Design to embark on 18 months of design and engineering of our head protection line. They also engaged with John Quigley from Buzz Studios to develop the brand, logo and initial marketing materials. This was a huge project for both Jonathan and John and Bern will always be thankful for their creativity, passion and hard work.
Dennis used his manufacturing experience and connections to visit the leading helmet factories in the world to help turn the vision into finished product. After several long trips to China, Dennis decided to choose Lucky Bell Plastic Factory because of their integrity, shared values, manufacturing capabilities and people.
The Bern brand was launched to the retail trade at the Action Sport Retailer show in September 2005. In February 2006, Seth Wescott introduced Bern to the world with Olympic Gold in snowboard cross in Torino, Italy. In one day, Bern’s website went from averaging 120 hits a day to 9,850! And leave it to Seth to follow up with another victory in Canada, 2010.
Questions & Phone Orders
Playa Vista: (310) 862-5001
Santa Monica: (424) 744-8148