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  • (310) 862-5001 - Playa Vista (424) 744-8148 - Santa Monica

WeThePeople: Prime 12 " - 2017



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Product Description

WeThePeople: Prime 12 " - 2017

This rad 12” scaled down shredding machine is the perfect first bike for all the little guys and girls out there. Look closely and you’ll find some very special components designed specifically for the Prime like a CNC machined 40mm reach stem, 92mm crank arms and even a custom 9t cassette hub, all designed to make those first steps into BMX as easy, and as much fun as possible. Quite simply, the Prime is the best 12” bike out there.


Color: Matt Black, Metallic Red 





Frame: 1020 hi-ten
Fork: SALT “Prime” fork, 1020 hi-ten , 1pc formed crmo steerer, 28mm offset
Bars: 1020 hi-ten
Grips: WETHEPEOPLE “Arrow 115” Vex compoun grips
Stem: SALT “Prime” top loading stem, 33mm reach
Headset: SALT “AM" A-headset, 1" loose ball
Gyro: no
Lever: SALT "Easy reach" alloy brake levers
Brakes: SALT “AM” alloy caliper brake front & SALT "AM" V-brake rear (SALT 'AM" caliper rear brake on USA version with Coaster brake)
Cranks: SALT “Prime” alloy 3pc crank 92mm, 12 Spline
BB: SALT “Euro” sealed bearing
Pedals: “Prime” nylon/fiberglass pedals
Chain: SALT “AM” chain, 510h type
Sprocket: SALT “AM” alloy 23t sprocket
Driver: 9t, 1pc cassette driver, sealed bearing / for USA market: alloy coaster brake driver, 9t
Front Hub: SALT “Prime” alloy hub, loose ball 3/8”s, 16h
Rear Hub: SALT “AM” cassette hub, semi sealed, 9t, 3/8”s axle, 16h / for USA market: alloy coaster brake, 9t
Hubguards: -
Front Rim: SALT “Prime” rim, straight single wall, 16h
Rear Rim: SALT “Prime” rim, straight single wall, 16h
Seat: WETHEPEOPLE “Prime” combo seat
Seat Post: -
Seat Clamp: integrated seat clamp
Tires: “Helix” 2.125" front & rear
Pegs: SALT “AM” 85mm steel pegs (1 pair)
Weight: 6.8kg / 14.01lbs (as pictured)
Please note: The USA version of the Prime 12" comes spec'd with a 9t Coaster brake rear hub and a Salt AM Caliper brake on the rear to comply with US regulations. Model pictured is the Cassette hub version of this bike and will differ very slightly in appearance to the USA model.








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Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.


We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

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Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

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Playa Vista: (310) 862-5001
Santa Monica: (424) 744-8148

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